Revenue projections give you a financial map before you enter the territory — and building a realistic, assumption-transparent projection before you launch allows you to calibrate your expectations, plan your expenses, and make confident decisions about investment in the infrastructure and team. Here is a realistic 12-month revenue model for a new solo telehealth hormone optimization practice, built on conservative assumptions.
Starting assumptions: you launch in month 1 with 0 active patients, you average 5 new patients per month in months 1–3 (during the early traction phase), growing to 10 new patients per month in months 4–6 and 15 new patients per month in months 7–12. Your initial consultation fee is $350. Your monthly management fee is $150/month. Your retention rate (the percentage of initial consultation patients who continue to monthly management) is 65%. Initial consultation takes 60 minutes; management visits take 30 minutes. You work approximately 20 clinical hours per week.
Month 1: 5 new consultations × $350 = $1,750. Management revenue: $0 (no patients have completed a full month yet). Total: $1,750. Month 3: 15 new consultations × $350 = $5,250 + 8 management patients × $150 = $1,200. Total: $6,450. Month 6: 30 new consultations × $350 = $10,500 + 35 management patients × $150 = $5,250. Total: $15,750. Month 9: 45 new consultations × $350 = $15,750 + 68 management patients × $150 = $10,200. Total: $25,950. Month 12: 45 new consultations × $350 = $15,750 + 95 management patients × $150 = $14,250. Total: $30,000/month.
Year one total revenue on these assumptions: approximately $155,000–$185,000 depending on monthly variation. These numbers are achievable for a part-time practice with a correctly built acquisition engine and strong patient retention driven by clinical outcomes. Book your free info session to build your specific projection. Call 844-734-2112.